Globally renowned and truly timeless, the B17 Standard is the saddle that secured Brooks' place in cycling history. It's been in constant production since 1910, providing cyclists around the world with over one hundred years of sublime support and unrivaled comfort. Each B17 Standard shapes itself to its rider, leading to a personal, customized saddle that fits like no other. And of course, it features Brooks' full grain, premium leather top secured by their trademark rivets for the ultimate in style, comfort, and durability.

ZEB Ultimate is a whole new breed of fork, designed to challenge the limits and take on the world’s toughest Enduro tracks. Going Ultimate has its advantages—this fork has a stiff, 38mm chassis designed with the Charger 2.1 damper, DebonAir spring technology, SKF Wiper Seals, and Maxima Plush Fluid. It pairs our highest performing, athlete-proven technologies with premium style. - New, 38mm chassis for increased stiffness and rider confidence - Updated, highly tunable DebonAir spring offers a buttery-smooth feel off the top and maintains a higher ride height for increased confidence in steep terrain - Charger 2.1 RC2 damper features independent high and low-speed compression adjustments - Dual Position Air adjustment option to change the geometry of the bike for climbs and descents - Ultra-low-friction SKF wiper seals provide long-lasting fork performance and improve overall suspension feel - Maxima Plush damping fluid reduces friction and silences damper noise - Ultimate foil graphics package

On today's road bikes, silver stands out amid the sea of stealthy black color schemes. This time-honored color is available on the Zipp Service Course stem. Since the introduction of our line of Service Course and Service Course SL components, we've had amazing success with our pro-level athletes in all disciplines. While the successes have reinforced our design decisions, we have also drawn from their feedback. We not only learned how and why athletes make their equipment choices, but how our manufacturing methods and materials affect product performance. With new knowledge as well as new engineering methods, we are proud to introduce our completely redesigned line of Service Course and Service Course SL stems. - Class-leading stiffness-to-weight ratio - More options for a better fit - New faceplate and geometry for greater stiffness and easier installation - Distinctive silver finish

Thomson's Elite Seatpost is perhaps one of the most recognizable bicycle components in the world and it has earned its reputation as a super-strong, light and reliable beauty. With roots in the aerospace industry, Thomson builds the post with a tough and light 7000-series aluminum body, an elliptical extrusion that adds strength and stiffness, and a head and seat clamp forged and machined from a block of aluminum to eliminate any possible weak areas. Plus, its simple-to-use 2-bolt seat clamp allows speedy, infinite and secure seat angle adjustment from minus 5 degrees to plus 29 degrees. Upgrade your favorite ride to a Thomson seatpost and start riding in style.

The SRAM RED AXS Crank Arm Assembly features hollow carbon Exogram crank arms for a lightweight, strong, and elegant crank. It can be paired with any SRAM AXS spider or integrated chainring, with or without power. - The 8-bolt interface is compatible with power and non-power AXS spiders and integrated chainrings - Not compatible with SRAM's 3-bolt direct mount interface - Hollow Exogram carbon arms - Spider and chainrings sold separately - DUB spindle interface - Compatible with all SRAM Road DUB bottom brackets - Number of Chainrings: No Rings, No Spider Included - Crank Intended Use: Road, Tri, Cyclocross - Pedal Spindle: 9/16" - Spindle Interface Type: SRAM DUB - Chainring BCD: Direct Mount SRAM - BB Included: No

Ride comfortably on even the hottest days with Selle Royal's Lookin saddle. Its Cool Cover top keeps the saddle up to 25 degrees cooler. In addition to the lower temperatures, the Royal Vacuum Light construction keeps the weight to a minimum. And last but far from least, Selle Royal's Royalgel eliminates pressure points for ride-all-day plushness. Lookin saddles come in four styles, sure to fit your personal preferences.

Whisky's No.7 Stem is a lightweight stem with a clean aesthetic. Stems only have a few jobs to do: hold the bars, provide stable support, and look good. Ours does all three admirably. Paired with any of our handlebars, it rounds out the perfect Whisky cockpit. Available in a wide range of lengths to perfect your bike's fit and performance.

Globally renowned and truly timeless, the B17 S Standard is the saddle that secured Brooks' place in cycling history. It's been in constant production since 1910, providing cyclists around the world with over one hundred years of sublime support and unrivaled comfort. Each B17 S Standard shapes itself to its rider, leading to a personal, customized saddle that fits like no other. The S models are shorter and wider than a normal B17 and are uniquely suited to women riders. And of course, it features Brooks' full grain, premium leather top secured by their trademark rivets for the ultimate in style and durability.

Paceline disc brake rotors incorporate the elegant design of our eTap AXS road groupsets and feature a new brake track vent design for smooth, quiet braking performance. - Designed for road use - Paceline brake track offers quiet brake operation

Meet the new standard for hard-hitting, heavy-duty braking. We added 15% extra piston power and 30% more volume in the lever reservoir, ensuring peak performance for the full run. And with SwingLink and Lever Pivot Bearing technologies, lever feel remains smooth and progressive, no matter how hard the pull. Go deeper and grab more power. - Designed specifically for heavy-duty demands. - Pivot bearing offers crisp lever feel and a fatigue-free ride. - Metallic pads come standard for more power and longer wear.

The day-in, day-out Eagle ecosystem hero is now available with AXS. The GX AXS upgrade kit is your entry point into wireless drivetrain simplicity. Compatible with any of our Eagle ecosystem cassettes and crank arms, the upgrade kit allows you to experience AXS without needing to buy an entire groupset—provided you already are using Eagle products. No matter if you are looking to upgrade your ride or looking for great value replacement parts, look no further than the GX AXS upgrade kit. - Includes the SRAM GX Eagle AXS rear derailleur with battery, Eagle controller with clamp, charger with cord, and chain gap tool - The GX Eagle AXS rear derailleur shifts on command, whether under climbing load or sprinting to the stage finish, and is smart enough to protect itself thanks to its incredibly resilient Overload Clutch - Rear derailleur is compatible with 10-50t and 10-52t cassettes - The GX Eagle AXS controller offers a unique wireless shifting experience with ergonomic touchpoints that are customizable to your preferences. You can choose what each button does through the AXS App

MSW anti-slip bar tape provides positive contact with your handlebars and exceptional comfort during your most demanding rides. The flexible PU material makes this tape easy to install while the gel backing provides added comfort and clean hassle-free removal. - PU material with anti-slip coating improves grip over traditional cork material - Gel backing provides vibration damping and extra comfort - Silicone adhesive for easy install and clean removal - 78 inches (200cm) per roll - Finishing strips and bar end plugs included

No matter how difficult the trail terrain, Magura's 4-piston technology and novel new ergonomics in the brake lever give you a performance package which will fill you with confidence. The MT5 is also perfect for S-Pedelecs. The aluminium, two-finger brake levers are ergonomically perfect for your hands, allowing you to easily and accurately apply the braking power you need, even during long braking actions. Their use of Carbotecture technology in the brake handle housing keeps the MT5's weight down to a minimum and provides optimal braking performance. - An evolution of the MT line, the MT NEXT lineage of brakes is the next generation of braking performance - Carbotecture Body which is a proprietary carbon weave that is nearly twice as strong as carbon laminates, aluminum or magnesium - Carbotecture radial design master-cylinder/lever with 2-finger alloy lever blade and clamp with adjustable reach, flip/flop design, and EBT or Easy Bleed Technology port on reservoir - Double Arch forged 4 piston monoblock caliper design that features anti-heat, anti-drag and anti-squeal and magnetiX brake pad system for easy pad replacement - Full-hydraulic Magura Royal Blood mineral oil system with a 5-year leakproof warranty - Includes flip/flop front or rear lever, 2000mm pre-bled tubing kit, 74mm post-mount caliper, MC/lever, alloy hardware, tubing shortening bits, and manual

Serfas' Cruiser RX combines Serfas' Dual-Density padding with shock-absorbing springs for a supple and gentle ride. Plus, the elevated seat position and anatomical groove down the center eliminate pressure so you can enjoy cruising around for miles and miles. What's more, the split design allows the two sides of the seat to flex independently to reduce friction and irritation. • Twin Bar Design • Rails: Steel • Size: 273mm x 216mm • Weight: 825 Grams • Cover: Silk-Tech Lycra

For carving XC courses, going the distance on gravel roads, or roaming along bikepacking routes, the Whisky No.9 MTN Boost Fork brings a new dimension to your mountain bike. Lighter and stiffer than a suspension fork, it’s long enough to replace forks with 120mm to 130mm of travel. The boost 110mm spacing means your current wheels will likely bolt right in, and clearance for up to a 29 x 3.0" or 27.5 x 3.0" tire lets you alter your setup for wherever you’re riding. The Three-Pack mounts handily hold extra water, camping gear, tools, tubes, and more. - 15mm thru-axle with 110mm Boost spacing - Post-style brake mount - 1.5" tapered carbon steerer - Two sets of Three-Pack mounts - ASTM Condition 3 - For rough off-road riding and jumps less than 24"

- Optimum Power Transfer - Best Balance For Lighter Weight (-7G) And Efficiency - New Designed Crank Arm - Maintains High Rigidity And Reduces Weight - Hollowglide - 4-Arm Construction Crankset - Adapted For Race Specific Disc Brake System - Shorter Length Of Rear Center With O.L.D. 135mm - Redesign The Gear Teeth Profile To Fit Wider Gear Pitch - 50-34T/53-39T/54-42T/55-42T/52-36T - Iconic Design - Chain Line: 43.5

Three decades ago, SRAM was founded on a product called Grip Shift and an idea that shifting a bike should be easier, better and more intuitive. It’s more advanced than the original, but the XX1 Eagle Grip Shift follows in the same tradition of making shifting easier, better and more intuitive. The XX1 Eagle Grip Shift system includes robust internals that make it more durable and its shifting performance more precise. But just like the original, it is total control in the palm of your hand.

SRAM’s premier 10-speed chain features hollow pins and cut-out outer plates for accurate shifting in all conditions, light weight, strength and smoothness. Plus, it's compatible with all industry-standard 10-speed systems. And, with its great PowerLock connecting link, installation and removal is a snap.

Strong, light and elegant. Chromag's longest running stem, the Ranger, has a refined body shape that represents their own advancement in 3D modelling and CNC profiling. The Ranger is stronger and stiffer for today’s increased demands with blended body features to increase performance with a more fluid look. The Ranger evolves with the same physical fundamentals, more flow, and increased strength. Starting at 140g, the Ranger is light yet extremely stiff for positive control at the front end.

- Engineering-grade thermoplastic construction - SPD-SL compatible interface - Cleat Type: SPD-SL

The Ergon GE1 Evo is the evolution of the GE1, a popular trail-oriented ergonomic grip for wide riser bars. Thanks to the feedback collected from countless Enduro World Series riders, the Ergon design team improved the GE1 by altering the compound to give a softer, more positive contact. It actively supports the correct torso/forearm position during downhill riding, offering greater control and protecting the sensitive ulnar nerve. Its forged inner clamp and fully integrated grip end connected to the inner core provides a soft, damping grip edge, comfortable right to the outer edge. These grips are compatible with carbon handlebars, so get a pair for race day and everyday. - Length: 135mm - Lock On: Yes - Weight: 105g

Chromag worked with Brandon Semenuk to design a pedal that features a lightweight, compact platform body that extends inboard bringing the riders feet closer to the cranks for superior control. The Contact pedal has a very low-profile, concave CNC’d surface that is only 13mm at pedal center and weighs in at only 190g per pedal.

Super Sticky Kush is the bar tape of choice for 3x World Champion Peter Sagan. Fusing performance and style, Supacaz delivers the only bar tape worth dreaming about. We boldly claim that Super Sticky Kush is the best bar tape ever. StarFade will transform any bike into a head-turner with a blast of color and flashy graphics. - Super Sticky PU (top layer): Superior supple hand feel with long lasting performance. Extremely advanced polyurethane that remains tacky in wet conditions. Highly resistant to UV rays, climate, and sweat. - Kush Foam (middle layer): Exclusive compound that maximizes dampening via a nano amount of foam. Shock absorbing qualities that drastically improve bike handling in the corners, downhill, and in rough conditions. - Emboss: The tape is completed with the embossment of the beloved Supacaz pattern. The embossment creates the unique Supacaz look and wicks away moisture which maximizes grip. - Tackiest/best hand feel - Long-lasting PU tape 1 Set includes: - Two Super Sticky Kush tape rolls - Two aluminum laser-etched Star Plugz (powder coated or anodized) - Two high-end rubberized finish tapes

Fat Paw grips were developed for riders who crave large-diameter grips that also have a soft feel. The 9.5mm grip thickness reduces hand fatigue and finger numbness, making it an ideal option for riders with large or gloved hands. - 100% proprietary dual-density silicone compound provides excellent vibration damping and conforms to your hand for improved comfort while maintaining durability - Tacky texture provides excellent grip with or without gloves in all weather conditions - Includes bar end plugs

- Clamps to a threadless steerer, offers up to 3-1/4" stem height increase - Forged 6061 aluminum - Threaded alloy top cap

Fi'zi:k's line of Tempo bar tapes are designed for an unparalleled performance. Bondcush is a layered mid-padding polymer foam that aids the absorption of road buzz. Bonded to a microtex outer layer this material blend is their chunkiest option that combines comfort, versatility, and durability, ideal to tackle all kind of roads. Soft touch is a matt-look, silky, moisture absorbing surface. - Bondcush construction 3mm thick - Soft touch

In certain disciplines, the single-ring drivetrain reigns supreme. Championing simplicity, strength and durability, the SRAM RED 1 AXS power meter meets the demands of triathletes, time trialists and cyclocross racers. The power meter features improved aerodynamics thanks to direct mount aero chainrings with fully integrated power, and the tighter gearing range is perfect for racing and flatter terrains. - Single-ring drivetrain simplifies functionality - 48T and 50T variants have fully integrated power into a direct mount aero chainring - 36-46T variants have spider-based power - Chainrings can be easily changed without requiring recalibration of the power meter - Power readings are accurate within +/-1.5% and aren't affected by climate conditions during a ride - Power balance measures left and right legs separately - SRAM X-SYNC wide-tooth, narrow-tooth chainring technology provides maximum chain control - Laser-etched chainring finish is more durable - DUB bottom bracket adds durability and simplicity - Non-aero chainrings can be installed with a single tool, making gearing changes a breeze - Bottom bracket not included - BB Compatibility: All SRAM Road DUB BBs - BB Spindle Interface: DUB - Chainring material: Aluminum - Crank arm material: Carbon - Power Meter Type: ANT+ and BLE

The Ergon GE1 Evo Factory is the evolution of the GE1, a popular trail-oriented ergonomic grip for wide riser bars. Thanks to the feedback collected from countless Enduro World Series riders, the Ergon design team improved the GE1 by altering the compound to give a softer, more positive contact. It actively supports the correct torso/forearm position during downhill riding, offering greater control and protecting the sensitive ulnar nerve. Its forged inner clamp and fully integrated grip end connected to the inner core provides a soft, damping grip edge, comfortable right to the outer edge. These grips are compatible with carbon handlebars, so get a pair for race day and everyday.

Selle Royal, along with researchers from the Sport University of Cologne, the largest sports university in Europe, have applied theory, data and methods to bicycle saddle research in an attempt to unmask the fundamental design characteristics essential to optimizing well-being and overall cycling performance. The result is SCIENTIA, a full spectrum of 9 ergonomic saddles scientifically engineered to precisely and comprehensively fit each rider. With its outstanding design based on a scientific research, this saddle guarantees the ultimate level of comfort that perfectly fits the moderate rider. Padded with the 3D skingel, specifically positioned in the Central Reservoir for the soft tissues, it avoids shocks due to the innovative Curva Suspension. Sizing - M > 1 (Small) fits riders with less than 11cm of ischial variation - M > 2 (Medium) fits riders with 11-13cm of ischial variation - M > 3 (Large) fits riders with more than 13cm of ischial variation Dimensions/Weight - M > 1 (Small): 289mm long x 141mm wide / 425g - M > 2 (Medium): 289mm long x 161mm wide / 455g - M > 3 (Large): 289mm long x 178mm wide / 465g

Grippler gives you the moisture shedding, long gripping sensation you crave, with the hard wearing resilience you expect from Race Face. Our proprietary compound and diamond buff finish feels great with both gloves and bare hands - and with ramped grip profile on finger-side plus varied grip depth on palm-side, Grippler will bring you to a higher level of digitization. Available now in 10 colours, and two sizes, the Grippler surpasses industry standards for gripabilty. And now with Double Lock Ons the Grippler EVEN GRIPS ITSELF. Get a grip, with the Grippler. - Directional ramped logo underside - Proprietary compound extends over Dual Lock Ons - Vibration dampening, hard wearing, moisture shedding