Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26 x 2.125" Retrorunner tires - Painted fenders - Custom saddle and grips

Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal three-speed w/coaster brake - Alloy linear pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35" balloon tires - Custom saddle and grips

Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires

The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure! - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.

EBC 3000 20" takes kids on a ride into the future. Robots wave "hello" as they busily tinker with the circuit board throughout the Space Dust frame, fenders and chainguard. Futuristic elements are carried throughout the custom debossed saddle and friendly robot bell. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching EBC 3000 helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snac

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Radioactive Red and custom paint job throughout... street art or bike? - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - This 16" model comes with matching fenders, saddle and grips with beautiful designs your kids will love. - With coaster brakes and a front brake, this single-speed bike just made learning to ride easier for your kid. - Accessorize their new ride with a matching or coordinating helmet.

Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.